At iMS we offer the 4 phase export program detailed below. Clients have the option to work through the entire program or hire iMS for these services individually.
PHASE 1
Market Assessment
The first step our organization will take is a PEST analysis – a Political, Economic, Social and Technological overview of the markets that are the best fit for your product. We will also provide an overview of potential regulatory challenges, cultural differences and a geographical and competitive analysis.
PHASE 2
Export Readiness
Internally a company must be ready to take the step toward exporting. Our team will work with your team to ensure the resources are in place, managerial goals are aligned and the organizational structure will support an export strategy.
PHASE 3
Market Entry Strategy
When the market opportunities have been identified for your company, a market entry strategy is the next step. This involves choosing the target countries, selecting the products and price points and creating the methods for evaluating success. Also in this phase, companies will select the best way to enter the market whether through exporting, licensing, through a joint venture or by starting a new company.
PHASE 4
Strategy Implementation
Our team has extensive experience building sales relationships and managing accounts in Europe and Latin America. This phase will include creating efficient distribution channels and helping your company establish credit and achieve foreign financing. This is where the details matter and your hard work in strategy development will pay off with sales.
